People want svelte design, advanced tech, premium materials and a quiet cabin from a luxury sedan. The all-new 2021 Genesis G80 has all that and a price tag that beats all comers. A loaded model is only a few thousand dollars more than a base Mercedes E350. Generation three is a charmer and a bold step forward for Hyundai’s premium brand. The established players should pay attention. Tom Voelk drives a rear-drive 2.5-liter 4-cylinder with the top Prestige Package and finds the only things missing are badge recognition and dedicated showrooms.